Industria, a new go-to-market agency for the construction, industrial and agricultural equipment sectors, has announced its official launch.

Offering a complete range of marketing services, Industria specialises in helping off-highway equipment companies to expand, whether that is into a new country, segment or industry. Based in the US, but with significant global experience, Industria works with both domestic and international clients.

Founder and managing director, Amelia Pearce, said, “Our clients make, sell or rent equipment for lifting, moving and hauling, or are in businesses that support these activities. Drawing on many years of experience, we bring together a unique mix of international marketing expertise in multiple industries, with the ability to think globally while delivering results locally.”

Prior to founding Industria, Ms Pearce spent 15 years in global marketing roles within the equipment industry. This included leading all marketing functions for three global equipment manufacturing brands, a major national US rental company, and a rapidly expanding global construction and agricultural equipment dealership business with representation in more than 10 countries. She was also responsible for marketing several support operations, including an equipment haulage company, equipment finance provider, and a spare parts retailer.

Recognising the challenges of entering new markets through personal experience, Ms Pearce believes that one of Industria’s key strengths is the ability to assist companies in gaining a thorough understanding of the opportunity and creation of a plan which navigates around the common pitfalls and maximises return on investment.

“We are committed to partnering with our clients, whether that’s with in-house marketing teams or external agencies, to thoroughly research the opportunity, then strategise and deliver the marketing actions needed to successfully enter or grow within a new market,” said Ms Pearce.

Industria’s services include new market analysis, competitor analysis, go-to-market planning, content creation, communications, branding, websites, and full-service trade show, conference, and product launch delivery.