Hilton (NYSE: HLT) announced the signing of a franchise agreement with MS&C Co., Ltd. to open Hilton Garden Inn Busan Gijang in 2028. Located in Gijang, Busan, the hotel is planned to be part of a larger mixed-use development project.
“The signing of Hilton Garden Inn Busan Gijang reflects the continued strength of South Korea as a dynamic growth market for Hilton and joins our existing estate of 11 trading and pipeline hotels in the country”, said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton. “As Busan Gijang continues to emerge as a hub for tourism and healthcare, we see strong demand for well-positioned, high-quality accommodation, including Hilton Garden Inn.”
Hilton Garden Inn is Hilton’s approachable upscale brand, known for delivering elevated essentials and thoughtful amenities that help guests stay productive and relaxed. Offering high-quality accommodation, reliable food and beverage options, and efficient and attentive service, Hilton Garden Inn is designed to meet the needs of modern travellers seeking comfort and consistency.
Hilton Garden Inn Busan Gijang will feature 111 guestrooms, an all-day dining restaurant, a café and lounge, a fitness centre, a swimming pool, a spa, and sauna facilities. The hotel is conveniently located near many of Busan’s key attractions, including Haedong Yonggungsa Temple, Lotte World Adventure Busan, Shinsegae Busan Premium Outlets, and prestigious golf courses.
“In partnership with MS&C Co., Ltd., the Hilton Garden Inn Busan Gijang will be well-positioned to benefit from Busan’s growing profile as a global destination, underpinned by strong leisure demand and accelerating growth in medical tourism, with the city targeting 100,000 foreign medical visitors by 2030. The hotel is expected to capture diversified demand in one of South Korea’s most dynamic markets,” said Joseph Khairallah, area vice president and head of Japan, Korea & Micronesia, Hilton.
Noh Dae Hyun, chairman, MS&C Co., said, “We are delighted to collaborate with Hilton to introduce a new type of mixed-use project in Busan Gijang. By leveraging Gijang’s natural surroundings and regional infrastructure, we aim to create a differentiated destination that integrates hospitality, wellness, and residential experiences.”
Known for its scenic coastline and growing tourism appeal, Busan Gijang has emerged as a destination for wellness and long-stay lifestyle demand. Hilton Garden Inn Busan Gijang is expected to serve as a key destination in the region, supported by its proximity to key tourism attractions and medical infrastructure.
Hilton Garden Inn hotels participate in Hilton Honors, the award-winning guest loyalty programme for Hilton’s 27 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including flexible points and money payment options, exclusive member discounts, and complimentary standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection, and Digital Key.
