France’s Manitou Group and South Korea’s HD Construction Equipment have signed a cross-distribution partnership agreement, strengthening both parties’ offerings in the global construction equipment market.

With this alliance, Manitou Group expands its portfolio of compact solutions by incorporating product lines engineered by HD Construction Equipment. The range will be marketed internationally under the Manitou and Gehl brands through the group’s dealer network, which will provide all related product support and services.

In return, HD Construction Equipment will leverage Manitou Group’s engineering and manufacturing expertise in the compact equipment segment to expand its own product catalogue across its global distribution network. The company aims to boost its market presence by enhancing its compact construction equipment lineup.

By 2030, this activity aims to contribute approximately 5% of Manitou Group’s total sales and generate US$950 million in segment sales for HD Construction Equipment.

Sylvain Blaise, president and CEO of Manitou Group, said, “This agreement fully aligns with our strategic roadmap aimed at accelerating our growth in compact equipment ranges. By combining the industrial excellence and innovative capabilities of two major industry leaders, this alliance allows us not only to reach a new milestone in product line expansion but also to deliver enhanced value to our dealer network and customers worldwide.”

Jaeyoung Moon, president and CEO of HD Construction Equipment, added, “This partnership is more than just enhancing our product lines; it opens up important new growth opportunities through significant market expansion. By bringing together our strengths, we will boost the competitiveness of our compact products and enhance our global presence.”