LiuGong establishes new subsidiary in Indonesia

LiuGong has opened a new subsidiary in Indonesia, strengthening its presence in the local market and Asia Pacific. Based in the capital Jakarta, the newly established PT LiuGong Machinery Indonesia will focus on sales, customer support, spare parts services and marketing in Indonesia and the Asia Pacific region.

“The opening of the Indonesian subsidiary shows our confidence in this market and reinforces our long-term commitment to our customers in Indonesia and the Asia Pacific region,” said Luo Guobing, vice president of LiuGong Machinery Co Ltd. “It will bring our customers better economic support, faster parts turnover, more professional services and more comprehensive solutions, and create greater value for our customers in the whole life cycle of the equipment.”

The opening ceremony for the new Indonesian subsidiary took place on 8 January 2020 at the Jakarta International Expo, attended by more than 400 guests including LiuGong customers, dealers, senior management and local dignitaries.

“Today, the establishment of PT LiuGong Machinery Indonesia is undoubtedly an important milestone for LiuGong’s overseas development. This will open a new chapter for LiuGong’s local development. Our vision in Indonesia and the Asia Pacific region is strong and clear. We are going to train and build a localised team and eventually form a new overseas centre with R&D, manufacturing and post market capabilities in Indonesia,” said Chen Hao, president of LiuGong Asia Pacific.

“We are going to constantly improve the product support in both service and spare parts. Lastly, we are going to work closely with our partners and dealers, together we are going to provide customers with more comprehensive solutions to ensure the success of their business.”

Since 2003, LiuGong has established an expansive business network to support its customers and equipment all over the world, with more than 300 distributors covering more than 100 countries and regions. The company has also set up 13 subsidiaries overseas located in South Africa, Brazil, UAE, the Netherlands, India, Poland, Singapore, Russia, Hong Kong, the US, Mexico, the UK, and now Indonesia. All in conjunction with nine parts distributor centres, forming a strategic layout to support its dealers and customers.

“This investment not only shows LiuGong is a responsible company who strives to fulfill its commitment to the customers, but also demonstrates a positive China image and contributes to the friendship of China and Indonesia,” said Randi Anwar of the Indonesia Investment Coordinating Board (BKPM), who was present at the opening ceremony. “We also hope, with the development of ‘OBOR’ initiative, more and more Chinese enterprises will come here and achieve their own success like LiuGong.”

LiuGong has been active in the Indonesian market since 2003, developing new products and technologies that meet the extreme and complex needs of the environment and improving its service capability to ensure the efficient operation of LiuGong equipment.The company has always regarded Indonesia as one of its strategic markets, which is not only crucial to its success in the Asia Pacific region but also of strategic significance to its global ambitions. Thanks to LiuGong’s global layout, the company has been deeply involved in local construction projects such as the Jakarta-Bandung High Speed railway, which is also an OBOR (One Belt One Road) project, Medan Thermal Power Station project, and more.