Axis Communications announces the appointment of Ettiene Van Der Watt as Vice President for Asia Pacific (APAC), effective 1 October 2025.
With over 18 years of industry experience, including more than 14 years at Axis, Ettiene has held leadership positions spanning engineering, business development, and regional management. Most recently, he served as Regional Director for the Middle East, Turkey, and Central Asia, where he successfully expanded the business across diverse markets and strengthened Axis’ presence in the region. A consistent advocate for smarter systems, sustainable practices, and forward-looking solutions, he has played a key role in shaping how Axis partners with customers to drive lasting impact.
“Asia Pacific is a dynamic and strategically vital region for Axis. With Ettiene’s leadership and global perspective, we are confident he will guide us into the next phase of growth by strengthening our partner ecosystem and expanding our market presence. Just as importantly, his focus on innovation and collaboration will help elevate the customer experience with Axis, ensuring we deliver greater value and trusted solutions across this diverse region,” said Peter Lindstrom, Executive Vice President, Axis Communications.
Throughout his career, Ettiene has been a prominent voice in the security industry. He is a regular speaker at leading industry events and frequently shares insights on emerging trends, innovation, and the growing importance of sustainability in security. Under his leadership, Axis has partnered with organizations such as Moro Hub to advance integrated physical security platforms, underscoring the company’s commitment to collaboration, innovation, and industry leadership.
Commenting on his new appointment, Ettiene Van Der Watt said: “It is an honour to lead Axis in Asia Pacific. This region’s diversity and growth present tremendous opportunities. I look forward to working with our teams, partners, and customers to drive innovation, expand our ecosystem, and help build safer, smarter, and more sustainable societies across APAC.”
This appointment marks the next step in Axis strategy to accelerate growth, strengthen its partner ecosystem, and continue delivering trusted solutions that shape the future of safety and security in Asia Pacific.
